Anastasia Beverly Hills "Dipbrow". When I first tired this product I was one the fence about it. It's a pomade so it has a very different consistency and some getting use to. Once you put it on it's not budging. When you get use to it though it is a must have in your kit or for everyday use. It is water proof and smudge proof! Which is perfect for the women who tend to forget they have makeup on and accidentally rub there brow/face. Also a little goes a long way so you will have you "dipbrow" for a substantial amount of one because it's a lot of product but you only need a tiny bit.