Millions of Instagram users either deleted their accounts or began using competing applications such as Flickr. Even Twitter created 16 photo filters. Competitors promised their users they would not abuse their users right to privacy as Instagram did. The path to success is somewhat like the game of Shoots & Latters. It’s elementary, you give the people what they want and your business will keep climbing up the latters of success.
On the contrary, if you disrupt that status quo with your customers your business will get bucked off it’s high horse quicker than it even got up there and down you will plummet to the bottom of that metaphorical shoot. In layman’s terms that’s called square one and that is exactly what Instagram did; it was back to the drawing board. Instgram’s short-lived, tragic, fall from grace taught them one thing: give the people what they want. Instragram’s original terms were reintroduced and it was up the latter of success once again.