AZULU, a heritage brand with roots dating back to the 1980s, was revitalized in 2018 by Maya Memovic and Alex Srour. This dynamic duo reinvented the brand with a contemporary global approach to Latin design, blending modern aesthetics with traditional craftsmanship. AZULU is committed to local and ethical production, with all processes handled in-house to ensure fair practices and exceptional quality. The brand's dedication to sustainability and its deep connection to Latin heritage shine through in every collection, making AZULU a respected name in the fashion industry.

Photo: P.G. Photography/Bravura Magazine

Photo: P.G. Photography/Bravura Magazine

The AZULU collection presented at PARAISO Miami Swim Week exuded effortless elegance, featuring intricate hand-beading, embroidery, and playful fringes. Each piece was meticulously crafted in small, family-run factories in Bogotá, Colombia, highlighting the brand’s commitment to sustainability and ethical production. The runway was adorned with garments that showcased the brand’s dedication to quality and creativity, celebrating the exuberant Latin spirit. The collection was a beautiful testament to AZULU’s ability to blend traditional craftsmanship with contemporary design, captivating the audience with its sophisticated charm.

AZULU’s showcase at PARAISO Miami Swim Week was a stunning display of elegance and ethical craftsmanship, reinforcing the brand’s position as a leader in the fashion industry. The collection’s blend of quality, creativity, and Latin spirit left a memorable mark on the event.

 

Photo: P.G. Photography/Bravura Magazine