Juliette Porter of MTV's Siesta Key is gearing up to showcase her debut collection during Miami Swim Week, with her body positive designer swimwear and apparel brand JMP The Label. The ultimate it-girl, Juliette stole fans hearts and emerged as the lead star of one of the highest rated shows on MTV, which just wrapped season 4B and is already green lit for the next season.

Tweet

JMP The Label is on a mission to empower women to embrace their beauty. The brand features inclusive models and leads important conversations around positive body image, women’s health and wellness, and normalizing beautiful and natural bodies of all sizes. Plus, they upcycle fabrics and support the local community in Bali where they manufacture. Sexy and sustainable, yes please.

The approachable beauty launched the size inclusive label in January 2021 with her industry veteran partners, from the beach to the bar, JMP The Label has chic and thoughtfully designed pieces in a plethora of sizes ranging from 0-18. Re-imaging swimwear for the independent woman on the go, the label has a range of silhouettes and styles to nail your summer style without compromising quality and comfort. Think bright and flattering swim, sexy day to night looks that take you from lounging by the pool to hitting happy hour. Mix and match styles with endless combinations. The whole family can get in on the stylish fun, with men’s, kids, plus matching family sets.

Did we mention there is a fitness wear collection? Yes, JMP The Label has also launched chic fitness wear that can be worn from the gym to lunch in true athleisure wear fashion.

ABOUT JMP THE LABEL:
Established in 2021 by MTV star Juliette Porter, Jaymi Washburn, and David Kelleher, JMP The Label is a premier designer swimwear and apparel brand. JMP The Label boutique luxe collections reimagine swimwear for the independent babe on the go – from the beach to the bar, and beyond, each piece is thoughtfully designed to fit every woman. As a body-positive lifestyle brand, all women are kept in mind when creating the perfect look and feel. Precise fits and luxurious fabrics in a wide range of styles and silhouettes make JMP The Label effortlessly chic. With the perfect mix of casual and cool, the JMP vibe goes way beyond the beach or poolside hangs. Plus, with men and children’s swim, JMP The Label now lets everyone join in on the fun.