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New Business Opportunity for Local Minority and Woman Owned Businesses in NY/NJ Super Bowl-Related Purchasing Activities

For Immediate Release

New Business Opportunity for Local Minority and Woman Owned Businesses in NY/NJ Super Bowl-Related Purchasing Activities

NY/NJ Super Bowl Host Committee, working with Goldman Sachs 10,000 Small Businesses, to host the First Business Connect Workshop on Nov. 28 at NYU’s Skirball Center

East Rutherford, NJ – Nov. 20, 2012 – Alfred F. Kelly Jr., President and Chief Executive Officer of the 2014 NY/NJ Super Bowl Host Committee, today announced the launch of the organization’s Business Connect initiative, which in conjunction with the NFL, aims to increase opportunities for local minority-owned and woman-owned enterprises (“MWBEs”) to conduct Super Bowl business, and support growth through educational programming and networking for future business success. The Business Connect initiative is sponsored by the Goldman Sachs 10,000 Small Businesses program.

The Host Committee’s Business Connect initiative will hold a series of educational workshops to provide best practice information to local MWBEs and inform them about potential Super Bowl- related procurement opportunities. The workshops, which will be held throughout the region, will also include networking sessions with the business community, NFL contractors, Host Committee staff and local government agencies.

The first Business Connect workshop will be held on November 28, from 4:30 to 6:30 pm, at NYU’s Skirball Center, 566 LaGuardia Place. Any business may participate in the workshop, but advance registration is required and can be completed at Attendees will be able to learn how to become MBE/WBE certified.

“Minority and woman owned businesses are critical contributors to our local and regional economy,” said Kelly. “As such, we are thrilled to provide the maximum opportunity for each to participate in the 2014 Super Bowl procurement process, and supply them with the required information to seek bids. We hope this knowledge and advice also will help them grow their business even after the Super Bowl.”

“Our 10,000 Small Businesses program has taught us that providing entrepreneurs with business education and networking helps drive economic growth and job creation,” said Dina Powell, President of the Goldman Sachs Foundation. “We are proud to partner with the Business Connect initiative to further our shared goal of bringing new opportunities to small businesses in the New York / New Jersey region.”

To participate in the Business Connect initiative, businesses must have the M/WBE Certification as a for-profit regardless of size, and be located in the New York City metropolitan area or northern New Jersey (Bergen, Hudson or Essex Counties). Details on the process will be shared at the workshop. Local businesses that are owned, operated and controlled by minority or female group members but do not have official MWBE Certification can apply through the Host Committee’s website at

Each approved business will be listed in an online guide that will be a central resource for procuring certain Super Bowl-related products and services. The initiative will accept applicants until April 30, 2013. The guide will be published in May 2013.

Additional information on the Business Connect initiative can be found on the website, and questions can be emailed to

The Host Committee is chaired by Robert Wood Johnson IV, Chairman and CEO of the Jets, and Jonathan Tisch, Co-Chairman of Loews Corporation and Treasurer of the Giants.

About the NY/NJ Super Bowl
In an unprecedented decision by NFL team owners, the New Jersey/New York region was awarded Super Bowl XLVIII on May 25, 2010.

The New York and New Jersey region will provide visiting fans an unparalleled Super Bowl experience – complete with a multitude of exceptional venues, landmark destinations, and sightseeing and shopping opportunities. The area offers 40 Broadway theatres, 60 Off-Broadway theatres, more than 100 museums and nearly 1,700 public parks, as well as more than 18,000 restaurant choices and 275 world-class hotels with 100,000 hotel rooms, suitable for a wide range of tastes and budgets.

MetLife Stadium is the only stadium to serve as the home to two NFL teams, the New York Jets and the New York Football Giants. As such, it is able to provide equal “home field advantage” to both competing teams, with two of everything – including locker rooms, training rooms, home team coaches booths, and premium in-game medical treatment facilities, as well as two full- practice training facilities, the Timex Performance Center and Atlantic Health Jets Training Center.

About Goldman Sachs 10,000 Small Businesses:
Goldman Sachs 10,000 Small Businesses is a $500 million investment to help small businesses in the United States create jobs and economic growth by providing entrepreneurs with a practical business education, access to capital and business support services. The program is based on the broadly held view of leading experts that greater access to this combination of education, capital and support services best addresses barriers to growth. The program is currently operating in Chicago, Cleveland, Houston, Long Beach, Los Angeles, New Orleans, New York and Salt Lake City. For more information, visit